Legal

Privacy Policy

Last updated: 21 August 2026

This Privacy Policy explains how Ali Business Solutions collects, uses, and protects your personal data when you visit this website or get in touch about business funding, card machine, or EPOS services.

1. Who We Are

Ali Business Solutions is a trading name of ALI'S PAYMENT SENSE LIMITED, a company registered in England and Wales under company number 16813478. Our registered office is 228 Middlewood Road, Sheffield, England, S6 1TE. For the purposes of data protection law, ALI'S PAYMENT SENSE LIMITED is the data controller of any personal data collected through this website.

2. What Personal Data We Collect

Depending on how you interact with this website, we may collect:

  • Contact details you provide, such as your name, phone number, email address, and business name, when you submit an enquiry form or contact us directly.
  • Details of your enquiry, such as the type of funding, card machine, or EPOS solution you're interested in, and, where relevant, the funding amount you're seeking.
  • Information about your business and its financial circumstances that you choose to share with us, where relevant to your enquiry, to help us understand your needs and pass appropriate information to a provider.
  • Messages and correspondence you send us via WhatsApp, phone, email, or the contact form.
  • Basic technical information collected automatically when you browse the site, such as your browser type and general usage patterns (see our Cookie Policy for details).

Ordinary financial information you share about your business, such as turnover or the type of funding you need, is not automatically "special category data" under UK GDPR. We do not ask for special category data (such as health information) and wouldn't expect to receive it as part of a business funding, card machine, or EPOS enquiry; if you choose to share such information voluntarily, we will handle it with appropriate care.

3. How We Use Your Data

We use the personal data you provide to:

  • Respond to your enquiry and discuss the business funding, card machine, or EPOS service you've requested.
  • Where necessary to progress your enquiry, pass relevant information to an appropriate funding, payment, or EPOS provider so they can consider an introduction.
  • Maintain records of our conversations and your enquiry for administrative, legal, and regulatory purposes.
  • Where lawful to do so, get in touch with previous customers about services that may be relevant to them; you can ask us to stop this at any time by contacting us using the details below.
  • Meet our legal and regulatory obligations.

4. Legal Basis for Processing

We rely on the following legal bases under UK GDPR to process your data: our legitimate interests in responding to enquiries, operating our business, and maintaining appropriate records; your consent, where consent is the appropriate basis (for example, if we contact you about other relevant services); taking steps at your request prior to entering into an arrangement with a provider; and, where applicable, compliance with our legal obligations.

5. Sharing Your Data With Third Parties

Where necessary to deal with your enquiry, Ali Business Solutions may pass relevant information to an appropriate funding, payment, or EPOS provider so they can consider making you an offer or introduction. We only pass on the information that provider reasonably needs to progress your enquiry — we do not share your details indiscriminately, and we do not sell your personal data to third parties. Once a provider receives your information, they act as a separate data controller, and their own privacy policy applies to how they handle your data from that point.

6. How Long We Keep Your Data

Enquiries submitted through this website are processed using our website's service infrastructure, including our form-processing provider, Netlify, as part of running the site. We retain personal data only for as long as reasonably necessary for the purposes described in this policy, taking account of any website service provider or third-party provider involved, and in accordance with applicable legal, accounting, or regulatory requirements. Where your information is passed to a funding, payment, or EPOS provider, that provider will retain and process it in line with their own privacy policy, which we do not control. We periodically review and remove data we no longer need, but we're not able to guarantee an exact or immediate deletion date.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Ask us to correct any inaccurate or incomplete data.
  • Ask us to delete your data, in certain circumstances.
  • Object to or restrict how we process your data.
  • Request a copy of your data in a portable format.
  • Withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.

8. Cookies

This website does not currently use cookies or other non-essential tracking technologies. For full details, and information on how this may change in the future, please see our Cookie Policy.

9. Security

We take reasonable technical and organisational steps to protect your personal data against unauthorised access, loss, or misuse. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

11. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact Ali directly at ali.amini@paymentsense.com or 07475 909091.

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